After some research into the SEO and traffic of the RMA website among other things. It was deemed necessary to create a website to tailor the visitor experience for tourists wanting information about Ypres Tower and more in depth information for members and potential members of RMA & the East Street Museum and collection.
Rye Castle
SEO data and historical data show that members of the public (day and short trips) search for Rye Castle and the term Ypres Tower confuses them. Going forth we have launched RyeCastle.co.uk with branding now also highlighting the prison aspect and helping to unconfuse the average visitor. New features enable us all booking by groups automatically and for the first time in the castle’s history tickets can be purchased online. These changes will save office admin time and provide a must easier experience for group leaders. It will also allow us to capture Gift Aid topping up our entrance fees but up to 25% per ticket.
The site has been designed for those using a mobile (or pc) and provides quick and accessible information to the average tourist.
